For 40 years, Daymon Worldwide, Stamford, CT, has specialized in the sales and marketing of private brand consumer products and more recently expanded into private brand package design and consumer marketing events. We focus on three outstanding package design success stories: Winn-Dixie, Wegmans, and Schnucks. Daymon has logged in some impressive success stories with leading U.S. retailers. A new direction recently has been set for expanding its international business, now under the direction of Mark Dickinson. Already operating in 22 countries, Daymon services more than 100 customers across 11 channels of trade. This unique company for the most part has maintained a low profile over the years, preferring to let its customers (retailers) speak for themselves. Our report discusses the role that Daymon plays as a dedicated private brand broker with its clients, the manufacturers, and as an on-site private brands expert with its customers, the retailers/wholesalers.
(Editor's Note: Following publication of this report, Alex Miller, who was recently named CEO of Daymon, resigned unexpectedly. Our report carries an interview with Mr. Miller, based on his 30-year tenure with Daymon.)
Also in this issue: Private label beer has been relegated to a 'no name' brand status in the U.S. market, thanks to the powerful dominance of name brand beers. That is changing, as we report on moves by 7-Eleven and Aldi U.S., giving more support to private label beer. We also discuss the European private label beer situation, which is stronger than the U.S., but still playing a minor role in the overall beer category.
COMING IN ISSUE #38: Exclusive Brands Magazine Celebrates its 10th Anniversary. This special edition, scheduled for distribution at the 2010 PLMA Private Label Show in Chicago, will trace developments in this industry since the turn of this Century, focusing on the new positioning of private label as truly representing exclusive brand status. Don't miss out on this issue! Call us (973-338-8967) or e-mail us (excbrands@aol.com).
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