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You can order online from book wholesalers, (ISBN 0-9632920-7-2) or direct from this site, clicking on mailbox: excbrands@aol.com
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"Private Label Marketing in the 21st Century"
published at the end of 2003, has been called
a landmark study of the private label phenomenon.
The book reports on the strategies of today's
market leaders, such as Wal-Mart, Carrefour, Target,
Federated Department Stores, Loblaws, Walgreens,
independent retailers, leading manufacturers,
wholesalers, cooperatives, and others. The book
examines different aspects of this businss, such
as profitability, competitive differentiation,
product innovations, packaging creativity,
quality assurance, merchandising, partnerships,
and the Internet. Its coverage spans the world:
North and South America, Europe, the Pacific Rim,
and South Africa. Hardcover. 282 Pages
(fully illustrated with color pictures). Price:
$60 (U.S., $70 (Canada), $80 (Elsewhere).
Major credit cards accepted (Visa, MasterCard,
American Express). Order by title at
excbrands@aol.com ____________________________________________________ |
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Private Label Marketing in the 21st
Century is "recommended" by Choice Magazine in its
book review in January 2004 Issue. You can order online from book wholesalers, (ISBN 0-9632920-7-2) or direct from this site, clicking on mailbox: excbrands@aol.com | |||||||||||||
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| A perfect orientation to the evolution of private labels in the United States, Canada, and Mexico. Starting in the 19th Century, this analysis documents the emergence of the private label concept as a viable profit-maker for retailers, wholesalers and smaller manufacturers. The book tracks the development of the cooperatives, the voluntary groups, and the food and drugstore chains. It shows how this industry matured, as industry consolidation trends shaped the emergence of global players. The book also peeks into the future, predicting what impact these trends have on the business. Also featured: A special research study, conducted by Cornell University, examining the strategies fo private label for manufacturers. "Explosive Growth of Private Labels in North America." Hardcover (300 pages), fully illustrated with pictures. Price: $50 (U.S.), $50 (Canada),$60 (other)--all U.S. dollars. Major credit cards accepted (Visa,MasterCard, American Express). Order: excbrands@aol.com | |||||||||||||
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