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(1) Retailer
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SUPERVALU INC.
(Feb. 26, 2011)
NYSE: SVU
11840 Valley View Rd., Eden Prairie, MN 55344 USA
Tel: (952) 828-4000
Fax: (952) 294-7495
URL: www.supervalu.com
Total Fiscal Sales: $37.5 Billion -6%
Total Food Distribution Sales: $8.6 Billion -3.8%
Total Retail Food Sales: $28.9 Billion -8.5%
Percentage of Retail Sales in Exclusive Brands: 18% (E)
Principal Business: SUPERVALU oversees a total of 4,294 stores, of which there are 2,394 traditional and hard discount food stores in 47 states, under multiple banners: Acme Markets, Albertsons, bigg’s, Cub Foods, Farm Fresh, Jewel-Osco, Sav-On, Shaw’s Supermarkets, Shop ‘n Save, Shoppers Food & Pharmacy, and Star Markets. Additionallly, the company owns 381 Save-A-Lot discount stores out of 1,280 in this chain( including 899 licensed stores). In the supply service area, Supervalu lists a total of 1,900 stores, including independent grocers plus its own stores. The company also operates 22 dedicated distribution centers plus nine other centers. The Save-A-Lot format averages 15,000 square feet and stocks some 1,400 products, mostly under its own custom brands targeted to high-volume food products and sold in a single size. The company also is an owning distributor of IGA (also in the SOURCEBOOK).
Exclusive Brand Identities: Supervalu organizes its own brands under three tiers: Premium, first tier, and value brands. Cub Foods. Sav-A-Lot (some 400 created or controlled brands), Flavorite, HomeBest (non-foods), IGA, Richfood, Shop ‘n Save, Super Chill (soft drinks), Healthy Generations (over-the-counter drugs), Daily Source (vitamins & nutritional supplements), NutriPlan (pet food), Chef’s Circle, Shoppers Value (economy brand), Carlita (Tex-Mex & Hispanic foods), Nature’s Best (natural and organic products), Stoneridge Creamery (dairy products), Healthy Generations, Yotastic yogurt, Great Moments (disposable cameras and film), Arctic Shores (seafood). With the Acquisition of Albertson’s its adds premium ‘essensia’ brand (unique and premium quality foods in highly competitive categories) and Wild Harvest brands in addition to the new Culinary Circle premium foods range; first-tier equaline and various store banner identities (Albertsons, Acme, Shaw’s, etc.), and value brands Shopper’s Value and Good Day. Other brands: Arctic Shores, Equaline, Farm Stand. Additionally, there are its store banner brands: Acme, Albertsons, Cub, Jewel, Shaw’s, Shop ‘n Save, Richfood.
Total Skus in Exclusive Brands: 40,000+
Profile: The downward trend continues for this retailer/wholesaler, which following the bad economic news in 2009 has continued with negative same store sales and exits from the Connecticut market as well as the bigg’s chain in Cincinnati. Supervalu as a result reported a net loss of $1.5 billion for the year versus a $393 million profit in fiscal 2010. The company has been re-working its private brand business, having introduced two new premium brands, Culilnary Circle (casual restaurant food entrees, side dishes and soups) and Wild Harvest (organic and natural foods) in 2009. Also introduced are two new premium beef brands (Stockman and Dakota) plus a new Happy Tails and NutriPlan brands in pet food and supplies. During fiscal 2011, a new beer brand, Buck Range Light (low-priced at $5.99 for a 12-pack) joined Supervalu’s premium beer brands: RJ King Wingwalker and Metolius, both craft beers, and Gouden Haen and San Lucas, bott imported beers. The company reported its fourth quarter private label penetration reached 19.3%, up 145 base points. In May 2011, news came that a new private brand, called Essential Everyday, would be introduced as a banner brand to replace many differnt store brand identities used in Supervalu’s different store chains. Also, a consolidation of brands is under way with the new Save-A-Lot Today (an entry price point) brand would be introduced into the Save-A-Lot chain. Supervalu also uses color coded icons on store shelf tags (800+ outlets so far) to indicate key dietary attributes for a product.
Principal Contacts: Duncan MacNaughton, Director of Marketing and Merchandising; Andrew Abraham, VP of Our Own Brands; Mike Dunford, Director Prod., Private Brands; Andrew Abraham, VP Brand Management & Strategy; Michael Schlissel, Director of Innovation; Keith Winters, Sr. Corporate Category Manager, Store Brands; Jon Hussey, International Div., Import Food Manager (tel: 253-593-3198 in Tacoma, WA); David McDaniel, Save-A-Lot Ltd., VP, Grocery Procurement (tel: 314-592-9100 in Earth City, MO)
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CARREFOUR
(Dec. 31, 2010)
26 Quai Michelet-TSA 20016- 92695 Levallois-Perret Cedex, ( Paris) FRANCE
Tel: +33 1 55.63.3900
Fax: +33 1 55 63 3901
URL: www.groupecarrefour.com
Total Gross Sales: $139.3 Billion (€105.5 Billion) +9.8%
Total Net Sales: $118.9 Billion (€ 90.1 billion) +5.5%
Percentage of Sales in Exclusive Brands: 40 % (E)
Principal Business: Carrefour is the second largest retailer in the world and number one in Europe, overseeing 15,937 stores under its Group banners (including franchisees and partners) in 18 countries. Of that group, Carrefour’s own consolidated network totals 7,892 stores, comprised of 1,308 hypermarkets (18 countries), 1,701 supermarkets (12 countries), 4,303 hard discount stosres (8 countries), 474 convenience stores (5 countries) and 26 cash & carry stores (2 countries). By region, its net sales break down with e 34.9 billion +1.9% in France, e 24.6 billion -1.8% in eight+ European countries (Spain, Italy, Belgium, Greece + Cyprus, Poland, Turkey, Romania, Portugal, and others), e 13.9 billion +31.3% in Latin America (Brazil, Argentina, and Colombia), e 6.9 billion +18.5% in Asia (China, Taiwan, Thailand, Malaysia, Indonesia, and Singapore), and e 9.8 billion +1.6% hard discount stores in eight countries (France, Spain, Greece/Cyprus, Portugal, Turkey, Argentina, and Brazil). Its hypermarkets operate under the Carrefour banner. A number of different supermarket banners are now being converted over to the Carrefour, Carrefour Market, Carrefour Express, and Carrefour Barro banners. In the hard discount area, its store banners include Dia Maxi or Dia Market, Ed (936 stores in France), and Minipreço (Portugal). In the convenience stores area, there are the Marché Plus, Shopi, 8 à Huit, and Proxi banners (all in France) and Diper Di (Italy) with the Carrefour Express or Carrefour City banners now being introduced into convenience stores in Brazil, Poland, Spain, and Taiwan. In its Cash & Carry operation, Promocash operates some 129 Docks Market, and Gros Iper stores, which have been converted to franchised operations. Exclusive Brand Identities: Carrefour (flagship brand), Carrefour Selection (gourmet), AGRI (BIO, Eco Planète, Nutrition, Solidaire), Reflets de France, Carrefour Discount, Carrefour Home, Carrefour Techno, Bluesky, Number One, Editions Carrefour (literary classic books), tex (textiles and shoes), tex by Max Azria (women’s ready-to-wear clothing), Firstline (consumer electronics), Oscar Firstline (Pentium-based personal computers), Harmonie (clothing) TOPbike (bicycles), Escapades Gourmandes, Filière Qualité Carrefour (healthy, environmentally-friendly, tasty foods), Coté Green, Grand Jury, Grand Jury Equilibre, Champion, PCI, Dia %, Ed, Picard, Number 1 (price line), Peche Responsable, Euro Sourive, and exclusive packer labels (many sold out of Ed L’Epicier stores) In Carrefour’s streamlining strategy, a number of these identities may be in the process of a phase-out.
Total SKUs in Exclusive Brands: 20,000+
Profile: The Group reported solid sales and operating profits in 2010 thanks to a reduction in its operating costs and work on improving its purchasing activities. Its net income jumped by 31.4% to € 1.4 billion. Also helping: a new reinvented hypermarket concept, Carrefour Planet--now being rolled out into five European countries. Carrefour, the inventor of the hypermarket concept, has been testing this concept as pilot stores, which feature an upgraded facelift: a festive atmosphere of discovery with new services, up-to-date technologices, and the feel department store merchandising via a boutique feel. (Some brands, Apple, Virgin, etc., command their own areas in these stores.) Also, new store concepts like Carrefour City Café and Carrefour Express are being implemented. During the year, some 2,000 new Carrefour branded products were introduce; another 1,500 new products are planned for 2011, while expanding into textile and home assortments. Some 5,000 Carrefour-branded products will be renovated in 2011. Carrefour reported raising its own brand sales penetration by 70 basis points to 25.2% of total sales during the year. Since its launch in May 2009, the Carrefour Discount entry-level brand has been broadened into fresh products and since January 2011 into household appliances. It is now one of the best selling brands in France. Over the past few years, Carrefour has pulled out of countries where it is not the market leader, such as Switzerland, Sloakia, Turkey, Bulgaria Russia, Malaysia and Singapore. In 2010, Thailand was added to this list; although Carrefour did enter India with one store during the year. Carrefour now focuses on its strengths, and as a result turned business around in Belgium, Poland, and Taiwan in 2010. During the year , Carrefour opened some 1,119 new stores, notably in its growth markets: Turkey, China, and Brazil. Also, the Group has focused on its smaller store formats: opening some 344 new Carrefour City (300-600 square meters) and Carrefour Contact stores in France, bringing their total to 409 stores. Additionally, there has been a rollout of Carrefour Market and Carrefour Express (400-900 square meters) stores in Italy (67 added), Belgium (22 added), and in Argentina, Malaysia and Greece--bringing the cumulative total to 1,582 stores. Carrefour also has been converting its Ed hard discount chain in France over to its successful Dia banner: 255 conversions in 2010. The Group announced plans to spin off its 25% interest in Carrefour Properties and its 100% interest in the Dia concept in 2011. The overall strategy now is to optimize its private brand assortment into three tiers: Selection Carrefour, AGIR Carrefour, and Reflets de France, all premium quality; Carrefour brand as national brand equivalent; and Carrefour Discount as a price product range. The eventual goal is to build toward 50% of sales volume under its own brands.
Procurement Contacts: Vincent Profichet, Director of Food Purchasing; Martina Gruter, Private Label Marketing Manager; Anne Rey-Ferrer, Chef de Produits; Luc Pajot, Export Director
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