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Sample Listings
(1) Retailer
THE GREAT ATLANTIC & PACIFIC TEA CO., INC. (A&P)
(Feb. 28, 2009)
NYSE: GAP
Box 418, 2 Paragon Drive, Montvale, NJ 07645 USA
Tel: (201) 573-9700; Fax: (201) 930-4079
URL: www.aptea.com
Total Sales $9.5 Billion +18.5%
Percentage of Sales in Exclusive Brands: 17.5%
Principal Business: A&P overall operates 436 stores in eight states along the East Coast. This covers nine store banners: A&P (metro New York), Pathmark, Pathmark Save-a-center, Best Cellar, Waldbaum’s, The Food Emporium, Food Basics, and Super Fresh. The company’s majority owner, Tengelmann Warenhandelsgesellschaft of Germany (38.6%) is also listed in the SOURCEBOOK.
Exclusive Brand Identities: America’s Choice, Master Choice (premium quality), Smart Price (economy brand), Health Pride (health and beauty care), plus others (see below)
Total Number of Skus in Exclusive Brands: 4,000+(E)
Profile: A&P is integrating the Pathmark business (acquired at the end of 2007) and also now operates under a 10-year logistics contract with C&S Wholesale Grocers, started in March 2008. The previous fiscal period showed a profit of $87 million, thanks to the sale of A&P Canadian operations to Metro of Canada. But income for this fiscal period was a loss of $86.2 million. Comparable store sales for A&P stores were up by 2%, while Pathmark stores were up by 0.8% on a comparable store basis. During fiscal 2008, A&P completed a revamp of its America’s Choice brand with a new logo and new packaging. That range is now being integrated into Pathmark stores. Additionally, Pathmark’s Savings Plus private label brand is being leveraged across most of A&P’s other store formats. And A&P is now developing a Price Impact banner out of Pathmark stores. In March 2009, A&P announced an expansion of its “own brand” private label grocery program with the positioning of 10 premium, specialty, and national equivalent brands. Besides its flagship brands, America’s Choice (first quality tier national-brand equivalent) and Smart Price (price tier), the line-up of premium brands to be rolled out in 2009 includes seven relatively new brands:
* Green Way—200+ healthy, organic and eco-friendly products scheduled for debut in April 2009. (Its trade dress picks up on a predominently white background.)
* Hartford Reserve (an exclusive, unique specialty line of premium deli meats, bakery goods, pure maple syrup and premium coffee)—introduced late in 2008.
* Via Roma (a selection of Italian-style products for Italian meal solutions, such as pasta, sauces, baked goods/pastries, etc.) introduced in December 2008
* Market Spa (a line of national-brand equivalent personal care products)
* Live Better (a line of OTC products, which complement A&P’s successful health-care initiative in the pharmacy) Wellness Program, which manages pharmacy benefits and offers product discounts.
* Preferred Pet (national-brand equivalent pet foods & supplies)
* Sierra Range (frozen premium steak burgers and gourmet meat patties).
Besides these brands, America’s Choice brand (now with more than 2,500 products) will be expanded into new product lines, such as America’s Choice Gold, America’s Choice Kids, and America’s Choice Baby, covering items such as fresh cuts of fruits and vegetables, center cut bacon, rotisserie chickens, butter, frozen vegetables, whole grain waffles, diapers, and so on. In consolidating its own brand program, A&P is phasing out of a number of its other private labels identities, such as Pathmark transitioning into America’s Choice.
UPDATE: A&P’s CEO Eric Claus announced in September 2009 that four new store formats are being scheduled: Fresh featuring premium foods/bakery items/produce; Price Impact using the Pathmark banner with huge displays and private labels; Discount with low prices and per-category brand selection limited, and Gourmet featuring high-end and the best quality.
Procurement Contracts: Christine Oliveri, Sr. Director Own Brands; Douglas Palmer, Vice-President, Manager of Own Brands; Tony Lento, Sr. Director, Corporate Brands
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CARREFOUR
(Dec. 31, 2008)
26 Quai Michelet-TSA 20016- 92695 Levallois-Perret Cedex, ( Paris) FRANCE
Tel: +33 1 55.63.39.00; Fax: +33 1 55 63 3901
URL: www.groupecarrefour.com
Total Group Banner Sales (including taxes): $159.6 Billion (Euro 108.6 Billion) +6.1%
Total Consolidated Company Net Sales: $127.8 Billion (Euro 86.9 billion) +5.9%
Percentage of Sales in Exclusive Brands: 30 % (E)
Principal Business: Carrefour is the second largest retailer in the world and number one in Europe, overseeing 15,430 stores in 31 countries. Add to that another 7,424 franchised/licensed stores and the Carrefour Group encompasses a total of 22,854 stores worldwide. This breaks down into 1,302 company-owned hypermarkets plus another 89 that are franchised/licensed; 2,919 company supermarkets plus another 1,174 franchised; 6,252 company hard discount stores plus another 1,457 franchised; 4,813 company convenience stores plus another 4,583 franchised; and 144 company cash & carry outlets plus another 121 franchsied. In the company’s consolidated net sales, 59% share comes from hypermarkets, 23.6% from supermarkets, 10.2% from hard discounters, and 7.2% from convenience/C&C stores. Carrefour’s sales in France represent 44% of total sales, in the rest of Europe they represent 37%, in the Americas 12%, and in Asia 7%. Its hypermarkets operate under the Carrefour banner. A number of different supermarket banners are now being converted over to the Carrefour, Carrefour Market, Carrefour Express, and Carrefour Barro banners. In the hard discount area, its store banners include Dia Maxi or Dia Market (Spain, Greece, Turkey, Argentina, Brazil and China), Ed (900 stores in France), and Minipreço (Portugal). In the convenience stores area, there are the Marché Plus, Shopi, 8 à Huit, and Proxi banners (all in France) and Diper Di (Italy) with the Carrefour Express or Carrefour City banners now being introduced into convenience stores in Brazil, Poland, Spain, and Taiwan. In its Cash & Carry operation, Promocash operates some 129 Docks Market, and Gros Iper stores, which have been converted to franchised operations.
Exclusive Brand Identities: Carrefour (flagship brand), Carrefour Selection (gourmet), AGRI (BIO, Eco Planète, Nutrition, Solidaire), Reflets de France, Carrefour Discount, Carrefour Home, Carrefour Techno, Bluesky, Number One, Editions Carrefour (literary classic books), tex (textiles and shoes), tex by Max Azria (women’s ready-to-wear clothing), Firstline (consumer electronics), Oscar Firstline (Pentium-based personal computers), Harmonie (clothing) TOPbike (bicycles), Escapades Gourmandes, Filière Qualité Carrefour (healthy, environmentally-friendly, tasty foods), Coté Green, Grand Jury, Grand Jury Equilibre, Champion, PCI, Dia %, Ed, Picard, Number 1 (price line), Peche Responsable, Euro Sourive, and exclusive packer labels (many sold out of Ed L’Epicier stores) In Carrefour’s streamlining strategy, a number of these identities may be in the process of a phase-out.
Total SKUs in Exclusive Brands: 20,000+
Profile: The year 2008 represented “a very tough environment” for this retailer, where its net income dropped by 37.9% to Euro 1.5 billion. Also, hypermarket sales in France (59% of total net sales) dipped by 0.7% while overall sales in the country barely inched upward by 1%. This was partially caused by a 6.4% drop in non-food sales for the year (its textile sales hardest hit). Carrefour, however, saw gains for its stores in Western Europe (outside of France) up by 2.5% while in its growth markets (Latin America, Asia and Eastern Europe) retail sales for the company jumped by 17.7%. During 2008, this retailer opened or acquired 1,191 new stores under its banners. The most significant strategy for Carrefour is its aggressive move toward branding its stores and its own brand products under the Carrefour name. Brand equity is its cornerstone today, since Carrefour has been ranked by Interbrand as the second most valuable brand in retail in Europe: worth Euro 10 billion to Euro 12 billion. Since its hypermarkets are already 100% converted to that identity, work now continues in the supermarket and convenience store areaa. In France, the conversion from Champion supermarkets to the Carrefour Markets banner reached 900 outlets at year end, up by 20%. The same process is underway in Latin America for the Norte banner supermarkets, where since 2007, those stores converted to the Carrefour Express or Carrefour Barro banners, specifically in both Argentina and Brazil, strong sales increases are eident. The same conversion process is underway in Spain with the Champion banner stores, while other banners like Globi, GB, and Gima in different European markets are being stamped “Carrefour.” The acquisition of Ahold supermarket in Romania, Turkey, and Poland, likewise have been converted to Carrefour Express. In January 2008, Carrefour acquired 75% of a retailer in Indonesia (PT Alfa Retaillinde Tbk) covering 238 hypermarkets and supermarkets and 275 hard discounters, plus other outlets. Some 13 Alpha Retailindo stores have already been re-branded to Carrefour Express. In Greece, the Champion supermarkets hae been renamed Carrefour Marinopoulos. In Italy, the first Carrefour Market was opened in Milan. A September 2008 acquisition of Mercadefam supermarkets in Latin America very likely will see the Carrefour banner emerge. Different Carrefour store banner identities--Carrefour Contact, Carrefour City, Carrefour Express, Carrefour Minut, and Carrefour Market--also now appear in the convenience stores in Brazil, Poland, Spain and (starting in 2009) in Taiwan--the latter called Carrefour Convenient Buy, open 24/7. Along with this store banner re-identification process, Carrefour also is streamling its own brand programs under the Carrefour identity, moving toward a single brand identity throughout its multi-format stores. For example, the Carrefour Home range (home furnishings and decorating lines) and Carrefour Selection (gourmet) ranges were introduced in 2007. Also, in April 2009, the Carrefour Discount entry level line was launched, targeted to fill more than 400 food and non-food everyday essentials. In both the Carrefour Contact stores (400 to 900 square meters, stocking 8,000 products, located in rural areas or villages) and in Carrefour City stores (350 to 600 square meters, stocking 5,700 products, in city centers), some 30% of the stock is under the Carrefour brand. Carrefour also has beefed up this brand, adding some 1,000 grocery products to the range, now with more than 4,500 skus. While Carrefour has pulled out of Switzerland and Slovakia, it is looking to expand more into Brazil, Colombia, China, and Turkey with its eyes focused in 2009 on Russia and possibly India.
Procurement Contacts: Vincent Profichet, Director of Food Purchasing; Martina Gruter, Private Label Marketing Manager; Anne Rey-Ferrer, Chef de Produits; Luc Pajot, Export Director
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