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Sample Listings
(1) Retailer
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RITE AID CORPORATION
(Feb. 27, 2010)
NYSE: RAD
30 Hunter Lane, Camp Hill, PA 17011-2404 USA
Tel: (717) 761-2633
Fax: (717) 975-25915
URL.: www.riteaid.com
Total Sales: $25.7 Billion -2.4%
Percentage of Total Sales in Exclusive Brands: 4.8%
Principal Business: Rite Aid is the third largest retail drugstore chain in the U.S. in terms of store count and sales. Operating in 31 states and the District of Columbia, the company oversees 4,780 drugstores stores. It holds a first or second place market position in 60% of 125 major metro markets in which its operates. Its stores average 12,500 square feet (ranging from 5,000 to 40,000 square feet), stocking prescription drugs (67.9% of its total sales). The company also owns an ice cream plant in El Monte, CA.
Exclusive Brand Identities: Rite Aid, Spring Garden Natural Spa Collection (premium bath and body products), Pure Spring (upscale bath and body with therapeutic effects), Elsewhere (traditional bath products), Soaked in Tickles (children’s bath line), Big Fizz (soft drinks), Kids Stuff (toys) PharmAssured (co-branded vitamin and mineral supplement products with GNC), GNC (branded vitamins and mineral supplements),mod spa (luxury bath & creams), Vextra (home electronics); Spa Swami, (a tween bath and body line); also added to its Soaked range, Soakled in Cuddles and Soaked in Giggles; and expanded into hair care with such brands as Salon Plus, Style Masters, 411 Info, Umberto Giannini Garden Rite, Crystal Lake, Thrifty (ice cream).
Total Number of Skus in Exclusive Brands: 3,300+
Profile:
For Rite Aid, 2009 was a challenging year,, but not as bad as the preious year: Its recent net loss of $506.7 million compares to a $2.9 billion loss in fiscal 2009. Yet, the retailer did refinance its $2.5 billion debtand has taken important steps for a turnaround. This includes a complete reamp of its Rite Aid priate brand program. Those sales represent 15% of total front-end sales and are expected to climb to 15.8%, as Rite Aid creates a new brand architecture, under the Rite Aid brand (i.e., Rite Aid Pantry food, Rite Aid Home household items, Rite Aid Renewal (health and beauty care) and including the introduction of new private brands. In May 2010, Tugaboos brand was introduced for baby care products (diapers, training pants, wipes, etc.). The following month, a new “price fighter” brand, called Simplify debuted, covering paper towels, bath tissues, flavored drinks, bottled water with other items scheduled: household goods, storage and trans bags, snacks, soda and so on. Plans call for some 250 new items in 2011 (including areas like health and beauty products, foods and other consumables, household goods, baby products, etc.), plus a package redesign and more promotinal support for its private brands. This strategy is understandable, since front end sales in fiscal 2010 dipped by 2.9% .Rite Aid also has some 1,908 GNC stores within its stores. They sell a co-branded PharmAssured line of vitamins and mineral supplements sourced by General Nutrition Centers , also in the SOURCEBOOK), not figured in the 15% share mentioned above. GNC also supplies Rite Aid brand vitamins and mineral supplements. By 2014, another 444 GNC scections will be added to Rite Aid, according to the company.
Procurement Contact: Bill Bergin, VP Health Care & Private Label; Greg Axtman, Category Manager, Rite Aid Brands; Kathy Horton, Sr. Director Rite Aid Brand
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CARREFOUR
(Dec. 31, 2009)
26 Quai Michelet-TSA 20016- 92695 Levallois-Perret Cedex, ( Paris) FRANCE
Tel: +33 1 55.63.3900
Fax: +33 1 55 63 3901
URL: www.groupecarrefour.com
Total Gross Sales: $133.6 Billion ( € 96.1 Billion) +6.1%
Total Net Sales: $119.4 Billion ( € 85.9 billion) -1.2%
Percentage of Sales in Exclusive Brands: 40 % (E)
Principal Business: Carrefour is the second largest retailer in the world and number one in Europe, overseeing 15,663 stores under its Group banners (including franchisees and partners) in 31 countries. Of that group, Carrefour’s own consolidated store network totals 8,023, comprised of 1,298 hypermarkets (18 countries), 1,762 supermarkets (12 countries), 4,726 hard discount stosres (8 countries), 218 convenience stores (5 countries) and 19 cash & carry stores (2 countries). By region, its net sales break down with € 34.3 billion in France, € 25.1 billion in eight+ European countries (Spain, Italy, Belgium, Greece, Poland, Turkey, Romania, Portugal, and others), € 10.6 billion in Latin America (Brazil, Argentina, and Colombia), € 6.4 billion in Asia (Taiwan, China, Thailand, Malaysia, Indonesia, and Singapore), and € 9.6 billion hard discount stores in eight countries (France, Spain, Greece/Cyprus, Portugal, Turkey, Argentina, and Brazil). Its hypermarkets operate under the Carrefour banner. A number of different supermarket banners are now being converted over to the Carrefour, Carrefour Market, Carrefour Express, and Carrefour Barro banners. In the hard discount area, its store banners include Dia Maxi or Dia Market Ed (900 stores in France), and Minipreço (Portugal). In the convenience stores area, there are the Marché Plus, Shopi, 8 à Huit, and Proxi banners (all in France) and Diper Di (Italy) with the Carrefour Express or Carrefour City banners now being introduced into convenience stores in Brazil, Poland, Spain, and Taiwan. In its Cash & Carry operation, Promocash operates some 129 Docks Market, and Gros Iper stores, which have been converted to franchised operations.
Exclusive Brand Identities: Carrefour (flagship brand), Carrefour Selection (gourmet), AGRI (BIO, Eco Planète, Nutrition, Solidaire), Reflets de France, Carrefour Discount, Carrefour Home, Carrefour Techno, Bluesky, Number One, Editions Carrefour (literary classic books), tex (textiles and shoes), tex by Max Azria (women’s ready-to-wear clothing), Firstline (consumer electronics), Oscar Firstline (Pentium-based personal computers), Harmonie (clothing) TOPbike (bicycles), Escapades Gourmandes, Filière Qualité Carrefour (healthy, environmentally-friendly, tasty foods), Coté Green, Grand Jury, Grand Jury Equilibre, Champion, PCI, Dia %, Ed, Picard, Number 1 (price line), Peche Responsable, Euro Sourive, and exclusive packer labels (many sold out of Ed L’Epicier stores) In Carrefour’s streamlining strategy, a number of these identities may be in the process of a phase-out.
Total SKUs in Exclusive Brands: 20,000+
Profile:
Results in 2009 were worse than in 2008 for Carrefour, which were impacted mostly by currency exchange rates--otherwise, results were relatively unchanged, according to the company. Group net income plunged by 69.8% to e 385 million. In its regional breakout, sales in France (43% of net) dropped by -2.5%, in the rest of Europe (37.7% of net) by -6.1%, and in hard discount by -0.3%; while Latin America (13.7% of net) was up by +10.9% and Asia (7.7% of net) up by +8.2%. A major revamp of its operations is underway, including the sale of its stores in countries where it is not the market leader. So after leaving Switzerland and Sloakia, Carrefour, in 2008, also pulled out of Turkey and Bulgaria and, in September 2009, announced plans to withdrawfrom Russia while also closing its operations in southern Italy. This strategy continues into 2010: selling its 20% interest in Finiper (supermarket and hypermarket operator in Italy) in February and announcing plans in mid-year to pull out of Malaysia and Singapore, while Portugal may be chopped as well. Carrefour instead will focus on its strengths, especially in France, Spain, Italy and Belgium, China, and Brazil. During 2009, the company purchased seven stores (including three hypermarkets) from Mercados De Familia in Colombia. (In July 2010, Carrefour purchased 51% interest in the hypermarket operator, Baolongcang in China, operating 11 outlets. China is its sixth largest market with some 424 stores--156 hypermarkets and 268 hard discount stores.) In France, its biggest market (21.4% market share), a “brand convergence” is underway in the supermarket and convenience store segments. Carrefour has rollout out 899 Carrefour Market outlets and extended this concept into Italy (50 Carrefour Markets) and Belgium (25 Carrefour Markets). These outlets, converted from the old Champion banner, carry about 20% of sales in Carrefour brand products. For the year (2009), 668 stores were converted to Carrefour Market. Carrefour also has been converting its Ed hard discount chain in France over to its successful Dia banner. For the year, 46 Dia stores operated in France. Also, new smaller store concepts like Carrefour Express (400 to 900 square meters) and Carrefour City (350 to 600 square meters) are being rolled out. Each format carries 30% Carrefour brand products. Additionally, the Carrefour Contact concept , after being tested, will be expand from eight outlets to 50 by the end of 2010. Rollout plans in 2010 for these format conversions call for: 200 City stores, 200 Contact stores, and 250 Dia stores, all in France; 30 Express and 50 Market stores in Spain; 700 Express and 400 Market in Italy; and 200 Express and 120 Market stores in Belgium. In Brazil, Carrefour also has opened nine Atacadão outlets, a new mini-hypermarket banner concept, which will be extended into Colombia in 2010. Carrefour brand product sales in France advanced by 9% in 2009, as 1,900 new products were introduced. Th Carrefour Discount brand, now numbering 423 skus, will be launched into the Belgian market. The strategy is to optimize its private brand assortement into three tiers: Selection Carrefour, AGIR Carrefour, and Reflets de France, all premium quality; Carrefour brand as national brand equivalent; and Carrefour Discount as an entry products range. The goal is to build toward 50% of sales volume under its own brands.
Procurement Contacts: Vincent Profichet, Director of Food Purchasing; Martina Gruter, Private Label Marketing Manager; Anne Rey-Ferrer, Chef de Produits; Luc Pajot, Export Director
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