TREEHOUSE FOODS INC.
Two Westbrook Corp. Center, Suite 1070, West Chester, IL 60154 USA
Tel: (708) 483-1300
Total 2010 Sales Volume: $1.8 Billion +20%
Percentage of Sales in Exclusive Brands: 80%+ (E)
Export Markets: N/A
Profile: TreeHouse Foods was formed in June 2005, when Dean Foods (also in the SOURCEBOOK) spun off its Specialty Foods Division. Most of TreeHouse’s operations are now centered in Bay Valley Foods LLC, Platteville, WI (Tel: 800-236-1119). Bay Valley operates three subsidiaries: Strum, S.T. Foods, and E.D. Smith. Through acquisitions, TreeHouse Foods has emerged as a dedicated private label manufacturer, commanding private label market share leadership in six product categories: powdered non-dairy creamer, soups, pickles, dressings & sauces, hot cereal, and powdered soft drink mixes. The company holds the number 2 private label leadership position in two other categories: jams/jellies and Mexican sauces. From 2006 onward, this leadership role developed from key acquisitions: the private label soup and infant feeding business of DelMonte Corp. (April 2006); VDW Acquisitions Ltd., a Mexican sauces producer (May 2007); E.D. Smith Income Fund, a producer of salad dressings, jams, and other sauces (October 2007); Sturm Foods, Inc., a producer of hot cereals and powdered drink mixes (March 2010); and S. T. Specialty Foods, Inc., a producer of macaroni & cheese and skillet dinners (October 2010). In the U.S. market, TreeHouse Foods claims to be the largest producer of pickles and of non-dairy powdered creamers; and in the U.S. and Canada, it is the largest supplier of private label salad dressings. In 2010, the company pushed its operating income up by 35% to $176.6 million. Walmart represents 18.5% of TreeHouse Foods’ total sales. The company reportedly carries debt of close to $1 billion from its recent acquisitions. While its prospects for revenue growth of 12%+ were forecased for 2011, given the strong private label sales growth overall; lately, its costs of packaging and freight coupled with its slower price hike strategies (versus the brand leadsers), have slowed progress. During 2010, the firm pulled out of the retail infant feeding business. Treehouse supplies 250+ food retailers in North America and 450+ foodservice customers. It operates 17 U.S. plants and two in Canada.
Products: In Retail Grocery--nondairy powdered creamers, condensed & ready to serve soups, broths & gravies. Salad dressings, sauces, pickles, hot cereals, aseptic products, refirgerated dinners, dry dinners.
Sales Contacts: info@TreeHouseFoods.com
McBride House, 28th Floor, Center Point, 103 New Oxford St., London WC1A 1DD UNITED KINGDOM
Tel: +44 207 539 7850
Fax: +44 207 539 7855
Total Fiscal 2010 Sales Volume: $1.4 Billion ( £ 812.2 Million) + 2%
Percentage of Sales in Exclusive Brands: 90%+ (E)
Export Markets: Continental Europe
Profile: McBride, traded on the London Stock Exchange, is Europe’s leading provider of private label household and personal care products, operating three divisions, one in the United Kingdom, and two in Continental Europe-- one for West and one for East Europe. The company is a market leader in the UK and the largest provider for its product categoires in western Europe. In the previous fiscal period, the company acquired Henkel’s European private label household product business (automatic dishwashing products), helping its growth overall in the category and in Germany; Dasty Italia specialist cleaning products firm in Italy, helping establish its market leadership there; plus some smaller firms. As a market leader, the company continues to innovate. A range of trigger cleaners with a patented refill enables the trigger and bottle to be reused up to 10 times. McBrides manufacturers more than 80% of its own bottles and recovers more than 70% of its own waste in production. . McBride’s air freshener business also continues to grow and to diversify into more formats such as sprays, gels and liquids, to electric, time-released products. Update: In September 2010, McBride acquired 70% interest in Dermacol as. In the Czech Republic, a manufacturer of skin care products, including priate label business. This product category is said to represent about one-third of Europe’s personal care market.
Products: Household products (washing powders/tablets/liquids/sachets, fabric conditioners, anti-calc products, laundry aids); diswashing products (machine, rinse aids, washing up liquid), household cleaning (all purpose, trigger cleaners, specialist cleaners, jtoilet cleaners, bleach), and air care (aerosols, timed release, gels, plug-ins). In personal care: body care (bath and shower gel, liquid soap, deodorant, skin and baby care), men’s grooming (shaving gel, shaving foam, after shave, deodorant), hair care (shampoo, conditioner, hair spray, styling aids), and oral care (toothpaste and mouthwash)
Sales Contacts: N/A